Raising money for a non-profit organization? Try a personalized approach worldfree4u.site

 Raising money for a non-profit organization? Try a personalized approach worldfree4u.site

A new report showed that small changes on the part of the gift department staff - such as getting to know the giver - can be of great benefit to their organizations.

Many nonprofits are involved in trade that needs to be abandoned, said Joe Pulizzi, who funded a charity in Cleveland with his wife. Photo ... Angelo Merendino for The New York Times

Paul Sullivan

An annual gala for a non-profit group, even if it has a good reason? Seems pretty old fashioned. Those glossy annual reports? The money could have been better spent. And please, no general requests for money.

At least that is how more and more affluent people view their relationships with nonprofits seeking donations, according to a new report, Transforming Major Donor Partnerships, by the Leadership Story Lab, which works with companies and nonprofits. organizations for their messaging. The report found that the wealthy would prefer nonprofit groups to update their approaches and make their presentations more personalized.

The report looks at three areas where small changes on the part of the gift department staff can greatly benefit their nonprofit organizations. Its goal is to show how many self-made donors are driven not so much by the need for public recognition as by the desire to solve the problem. In fact, the report found that too much public acceptance could scare off some sponsors.

Joe Pulizzi, a marketing and communications entrepreneur from Cleveland, is typical of wealthy donors disenchanted with the traditional ways nonprofit groups interact with them.

He and his wife, Pam, have an autistic son who benefited from intensive speech therapy, and they wanted their money to be passed on to families who could not afford a speech therapist when insurance did not cover the costs or only rarely covered them.

Mr Pulizzi said they were invited to galas, which they consider a waste of money. One organization asked him to join its board, which he did, but he did not like what he saw. He said there was nothing illegal. It's just that, in his opinion, too much of the money donated went to pay off debt and cover significant overhead costs.

When it came time to spend a dollar and see what it took, I didn't feel comfortable sitting at the board knowing what I knew,said Mr Pulizzi.

Therefore, in 2014, the couple created the Orange Effect Foundation, which pays speech therapists for approximately 200 children with autism. Two years later, the couple sold their company to the Content Marketing Institute for $ 17.6 million.

Esther Choi, president of the Leadership Story Lab and author of the report, said that the gifts department did not always know the story of a potential donor and instead of asking specific questions, they talked about the greatness of their organization.